Blog
Insights, analysis and updates from our team.
ANALYSIS / 26 Feb 2025 / Bonsey Design
Taking aim at Valentine’s Day – How brands broke it, and how they can fix it.
Another year, another Valentine’s Day, as stuffed with stale clichés as a novelty teddy bear. Red roses, overpriced prix fixe dinners, and heart-shaped everything flood our feeds, reminding us that love has become just another...
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How DeepSeek is also winning the AI branding battle
Updated – 25th February, 2025 Over the last couple of months, the AI industry has been reeling from the seemingly overnight emergence of upstart DeepSeek. The landscape is shifting fast – NVIDIA’s stock has taken...
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Branding In The Year of the Snake
According to the many trend analysts gazing into their crystal balls, it’s shaping up to be a year in which branding and design is set to embrace transformation, elegance, and a touch of mystery –...
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ANALYSIS / 9 Dec 2024 / Bonsey Design
Claws out for Jaguar’s controversial rebrand
Few branding stories this year have created more column inches, fevered speculation or downright condemnation as Jaguar’s eye-opening rebrand and accompanying launch campaign. In the days leading up to the launch of Jaguar’s new 00...
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Is Victoria’s Secret back in the big time?
The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices. But, does the...
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Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
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OpenAI rebranding controversy
Yesterday, rumours emerged in various media such as Fortune and Inc. of OpenAI’s plans to change its brand identity and the strongly negative reaction that the proposed design received from employees. Below is a full...
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September Newsletter
In this month’s newsletter we look at how access to and ownership of data is reshaping the Asian corporate and consumer landscape, and how branding can help organisations to differentiate, act responsibly and land their...
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CONSUMER & PRODUCT BRANDING / 24 Jul 2024 / Bonsey Design
Zero to Hero – a new look for no calories
Iced tea has always been a favourite option for fighting off the tropical heat, but it has usually come with the downside of high sugar content. With the fight against excessive sugar and for transparency...
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