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Insights, analysis and updates from our team.

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DIGITAL & NEW MEDIA BRANDING, NEW WORK / 31 Aug 2020 / Bonsey Design

New Work: Home internet innovation from Telkomsel

Check out our latest work for Indonesia’s leading wireless network provider. Telkomsel Orbit is a new ‘All-Digital Internet Solution’ for Indonesian homeowners, leveraging the network’s leading LTE connectivity. You can connect with the whole story...

DIGITAL & NEW MEDIA BRANDING / 25 Aug 2020 / Bonsey Design

News: by.U Indonesia goes from strength to strength

Just over two years ago the journey began to create the first digital telecommunication prepaid service in Indonesia designed to provide an end-to-end digital experience for the Gen Z market segment. Bonsey Design is proud to...

DIGITAL & NEW MEDIA BRANDING / 25 Jul 2020 / Bonsey Design

Analysis: Apple attempts to win back Malaysian Android-ers

As Apple adopts a new strategy in Malaysia to win back consumers who have turned to Android, our Regional COO Graham Hitchmough joined the conversation with Marketing Interactive to assess whether the smartphone giant has...

CONSUMER & PRODUCT BRANDING / 22 Jun 2020 / Bonsey Design

Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?

When brands should do the right thing. Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...

ANALYSIS / 3 Jun 2020 / Bonsey Design

Analysis: Nike says Don’t Do It.

As brands in the US respond to continued social and political unrest our Regional Chief Operations Officer, Graham Hitchmough shared his thoughts with Marketing Interactive on when it’s right for brands to stand up and...

RETAIL & DESTINATION BRANDING / 8 May 2020 / Bonsey Design

Analysis: Bright ideas in co-branding.

As Stabilo International and SEPHORA launch an unlikely product collaboration, our Regional COO joins the discussion with Marketing Interactive around what makes co-branding a success…or not! https://bit.ly/2YHikns “Co-branding comes in many shapes and sizes. Most...