Analysis

In the wake of the announcement of Louis Vuitton’s tie-up with K-Pop darlings BTS, Regional COO Graham Hitchmough lays out the reasons for the partnership to Marketing Interactive. The appointment by Louis Vuitton of BTS...

As brands in the US respond to continued social and political unrest our Regional Chief Operations Officer, Graham Hitchmough shared his thoughts with Marketing Interactive on when it’s right for brands to stand up and...