Analysis
Analysis
Coca-Cola’s ‘Classic’ campaign is stylish and smart…but is it substantial?
Marketing Interactive’s piece on Coca-Cola’s recent ‘Classic’ creative featured a variety of views on the the role and effectiveness of the campaign. You can read the article here, and a below is an extended version...
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From Points to Pleasure: The Rise of Dopamine Loyalty
Loyalty is Changing: Moment-Based Strategies Now Matter in both B2C and B2B. Loyalty used to be earned. You signed up, collected points, climbed tiers, and waited patiently for a reward. But in 2025, the old...
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Powerful or just performative? Assessing YSL Beauty’s ‘Don’t Call It Love’ campaign
Marketing Interactive’s piece on YSL’s latest campaign in support of its ‘Abuse Is Not Love’ programme shared a variety of views on the efficacy of the approach. You can read the article here, and a...
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ANALYSIS / 19 Mar 2025 / Bonsey Design
Caught in the crossfire? How global trade wars could spell opportunity for brands in Asia
A New Trade War, A New Branding Crisis? The latest wave of U.S. tariffs and retaliatory measures has reignited global trade tensions and disrupted industries, from luxury goods to tech and consumer staples. While much...
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Why Fast Food Fashion Remains Hard to Resist
On March 13th Marketing Interactive published and article on the growing trend of fast food and fashion collabs, featuring a contribution from Bonsey Design Senior Consultant, Graham Hitchmough. Below is an extended version… Fast food...
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ANALYSIS / 26 Feb 2025 / Bonsey Design
Taking aim at Valentine’s Day – How brands broke it, and how they can fix it.
Another year, another Valentine’s Day, as stuffed with stale clichés as a novelty teddy bear. Red roses, overpriced prix fixe dinners, and heart-shaped everything flood our feeds, reminding us that love has become just another...
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How DeepSeek is also winning the AI branding battle
Updated – 25th February, 2025 Over the last couple of months, the AI industry has been reeling from the seemingly overnight emergence of upstart DeepSeek. The landscape is shifting fast – NVIDIA’s stock has taken...
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Branding In The Year of the Snake
According to the many trend analysts gazing into their crystal balls, it’s shaping up to be a year in which branding and design is set to embrace transformation, elegance, and a touch of mystery –...
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ANALYSIS / 9 Dec 2024 / Bonsey Design
Claws out for Jaguar’s controversial rebrand
Few branding stories this year have created more column inches, fevered speculation or downright condemnation as Jaguar’s eye-opening rebrand and accompanying launch campaign. In the days leading up to the launch of Jaguar’s new 00...
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