Consumer & Product Branding
Consumer & Product Branding
Coca-Cola’s ‘Classic’ campaign is stylish and smart…but is it substantial?
Marketing Interactive’s piece on Coca-Cola’s recent ‘Classic’ creative featured a variety of views on the the role and effectiveness of the campaign. You can read the article here, and a below is an extended version...
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From Points to Pleasure: The Rise of Dopamine Loyalty
Loyalty is Changing: Moment-Based Strategies Now Matter in both B2C and B2B. Loyalty used to be earned. You signed up, collected points, climbed tiers, and waited patiently for a reward. But in 2025, the old...
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Why Fast Food Fashion Remains Hard to Resist
On March 13th Marketing Interactive published and article on the growing trend of fast food and fashion collabs, featuring a contribution from Bonsey Design Senior Consultant, Graham Hitchmough. Below is an extended version… Fast food...
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Is Victoria’s Secret back in the big time?
The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices. But, does the...
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CONSUMER & PRODUCT BRANDING / 24 Jul 2024 / Bonsey Design
Zero to Hero – a new look for no calories
Iced tea has always been a favourite option for fighting off the tropical heat, but it has usually come with the downside of high sugar content. With the fight against excessive sugar and for transparency...
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CONSUMER & PRODUCT BRANDING / 11 Jan 2021 / Bonsey Design
Analysis: Tiffany looks to Asia after acquisition
Following the completion of its acquisition by LVMH, Tiffany is looking to Asia for brand revitalization and growth. Regional COO, Graham Hitchmough, joined the debate with Marketing Interactive over what moves Tiffany is likely to...
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Analysis: Singapore brand mark seeks to boost local brands
A Seal of Approval? : As Singapore prepares to launch a brand mark to support local brands our Regional COO, Graham Hitchmough, shared his thoughts with Marketing Interactive on whether this will prove to be...
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CONSUMER & PRODUCT BRANDING / 22 Jun 2020 / Bonsey Design
Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?
When brands should do the right thing. Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...
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CONSUMER & PRODUCT BRANDING / 4 May 2020 / Bonsey Design
A chip off the old block?
Our Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on Cadbury’s new-retro packaging. https://bit.ly/2WBHh15 “I think a fine job has been done with the Cadbury rebrand. The packaging nicely balances a renovation of...
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