Consumer & Product Branding

The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices.  But, does the...

Iced tea has always been a favourite option for fighting off the tropical heat, but it has usually come with the downside of high sugar content.  With the fight against excessive sugar and for transparency...

Following the completion of its acquisition by LVMH, Tiffany is looking to Asia for brand revitalization and growth.  Regional COO, Graham Hitchmough, joined the debate with Marketing Interactive over what moves Tiffany is likely to...

When brands should do the right thing.  Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...

Our Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on Cadbury’s new-retro packaging. https://bit.ly/2WBHh15 “I think a fine job has been done with the Cadbury rebrand.  The packaging nicely balances a renovation of...