Corporate & Service Branding
Corporate & Service Branding
Cebu Pacific: On Becoming the People’s Airline
“Cebu Pacific has recently been recognized as one of Asia’s Best Companies in the 2025 FinanceAsia Awards, earning Silver in the Transportation category. CEB is the only airline from the Philippines and one of just...
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Energy Asia: Designing Platforms for Progress
From June 17–19 in Kuala Lumpur, Energy Asia 2025 brought together policy leaders, industry executives, investors, and innovators together ‘ to tackle one of the region’s most urgent questions: how to advance a just, practical,...
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IPO or Delisting: Why Brand Still Matters When the Market Moves
By Graham Hitchmough (Regional COO/Senior Consultant) In the fast-evolving world of Asia’s capital markets, fortunes rise and fall. And so do listings. As Hong Kong’s IPO pipeline rallies and Singapore’s mainboard thins out, investors across...
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From Points to Pleasure: The Rise of Dopamine Loyalty
Loyalty is Changing: Moment-Based Strategies Now Matter in both B2C and B2B. Loyalty used to be earned. You signed up, collected points, climbed tiers, and waited patiently for a reward. But in 2025, the old...
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Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
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September Newsletter
In this month’s newsletter we look at how access to and ownership of data is reshaping the Asian corporate and consumer landscape, and how branding can help organisations to differentiate, act responsibly and land their...
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