Corporate & Service Branding
Corporate & Service Branding
From Points to Pleasure: The Rise of Dopamine Loyalty
Loyalty is Changing: Moment-Based Strategies Now Matter in both B2C and B2B. Loyalty used to be earned. You signed up, collected points, climbed tiers, and waited patiently for a reward. But in 2025, the old...
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Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
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September Newsletter
In this month’s newsletter we look at how access to and ownership of data is reshaping the Asian corporate and consumer landscape, and how branding can help organisations to differentiate, act responsibly and land their...
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