Consumer & Product Branding

Consumer & Product Branding

Zero to Hero – a new look for no calories

Iced tea has always been a favourite option for fighting off the tropical heat, but it has usually come with the downside of high sugar content.  With the fight against excessive sugar and for transparency...
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Analysis: Tiffany looks to Asia after acquisition

Following the completion of its acquisition by LVMH, Tiffany is looking to Asia for brand revitalization and growth.  Regional COO, Graham Hitchmough, joined the debate with Marketing Interactive over what moves Tiffany is likely to...
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Analysis: Singapore brand mark seeks to boost local brands

A Seal of Approval? : As Singapore prepares to launch a brand mark to support local brands our Regional COO, Graham Hitchmough, shared his thoughts with Marketing Interactive on whether this will prove to be...
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Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?

When brands should do the right thing.  Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...
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A chip off the old block?

Our Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on Cadbury’s new-retro packaging. https://bit.ly/2WBHh15 “I think a fine job has been done with the Cadbury rebrand.  The packaging nicely balances a renovation of...
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