Consumer & Product Branding

Consumer & Product Branding

Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?

When brands should do the right thing.  Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...
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A chip off the old block?

Our Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on Cadbury’s new-retro packaging. https://bit.ly/2WBHh15 “I think a fine job has been done with the Cadbury rebrand.  The packaging nicely balances a renovation of...
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