Analysis
Analysis
Is Victoria’s Secret back in the big time?
The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices. But, does the...
Read More
Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
Read More
OpenAI rebranding controversy
Yesterday, rumours emerged in various media such as Fortune and Inc. of OpenAI’s plans to change its brand identity and the strongly negative reaction that the proposed design received from employees. Below is a full...
Read More
ANALYSIS / 27 Apr 2021 / Bonsey Design
Analysis: BTS boost for Louis Vuitton in Asia
In the wake of the announcement of Louis Vuitton’s tie-up with K-Pop darlings BTS, Regional COO Graham Hitchmough lays out the reasons for the partnership to Marketing Interactive. The appointment by Louis Vuitton of BTS...
Read More
ANALYSIS / 3 Jun 2020 / Bonsey Design
Analysis: Nike says Don’t Do It.
As brands in the US respond to continued social and political unrest our Regional Chief Operations Officer, Graham Hitchmough shared his thoughts with Marketing Interactive on when it’s right for brands to stand up and...
Read More
