Analysis
Analysis
ANALYSIS / 9 Dec 2024 / Bonsey Design
Claws out for Jaguar’s controversial rebrand
Few branding stories this year have created more column inches, fevered speculation or downright condemnation as Jaguar’s eye-opening rebrand and accompanying launch campaign. In the days leading up to the launch of Jaguar’s new 00...
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Is Victoria’s Secret back in the big time?
The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices. But, does the...
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Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
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OpenAI rebranding controversy
Yesterday, rumours emerged in various media such as Fortune and Inc. of OpenAI’s plans to change its brand identity and the strongly negative reaction that the proposed design received from employees. Below is a full...
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ANALYSIS / 27 Apr 2021 / Bonsey Design
Analysis: BTS boost for Louis Vuitton in Asia
In the wake of the announcement of Louis Vuitton’s tie-up with K-Pop darlings BTS, Regional COO Graham Hitchmough lays out the reasons for the partnership to Marketing Interactive. The appointment by Louis Vuitton of BTS...
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ANALYSIS / 3 Jun 2020 / Bonsey Design
Analysis: Nike says Don’t Do It.
As brands in the US respond to continued social and political unrest our Regional Chief Operations Officer, Graham Hitchmough shared his thoughts with Marketing Interactive on when it’s right for brands to stand up and...
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