Digital & New Media Branding
Digital & New Media Branding
How DeepSeek is also winning the AI branding battle
Updated – 25th February, 2025 Over the last couple of months, the AI industry has been reeling from the seemingly overnight emergence of upstart DeepSeek. The landscape is shifting fast – NVIDIA’s stock has taken...
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OpenAI rebranding controversy
Yesterday, rumours emerged in various media such as Fortune and Inc. of OpenAI’s plans to change its brand identity and the strongly negative reaction that the proposed design received from employees. Below is a full...
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September Newsletter
In this month’s newsletter we look at how access to and ownership of data is reshaping the Asian corporate and consumer landscape, and how branding can help organisations to differentiate, act responsibly and land their...
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New Work: Home internet innovation from Telkomsel
Check out our latest work for Indonesia’s leading wireless network provider. Telkomsel Orbit is a new ‘All-Digital Internet Solution’ for Indonesian homeowners, leveraging the network’s leading LTE connectivity. You can connect with the whole story...
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DIGITAL & NEW MEDIA BRANDING / 25 Aug 2020 / Bonsey Design
News: by.U Indonesia goes from strength to strength
Just over two years ago the journey began to create the first digital telecommunication prepaid service in Indonesia designed to provide an end-to-end digital experience for the Gen Z market segment. Bonsey Design is proud to...
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DIGITAL & NEW MEDIA BRANDING / 25 Jul 2020 / Bonsey Design
Analysis: Apple attempts to win back Malaysian Android-ers
As Apple adopts a new strategy in Malaysia to win back consumers who have turned to Android, our Regional COO Graham Hitchmough joined the conversation with Marketing Interactive to assess whether the smartphone giant has...
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