Insights

Insights, analysis and updates from our team.

Analysis: Apple attempts to win back Malaysian Android-ers

As Apple adopts a new strategy in Malaysia to win back consumers who have turned to Android, our Regional COO Graham Hitchmough joined the conversation with Marketing Interactive to assess whether the smartphone giant has...
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Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?

When brands should do the right thing.  Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...
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ANALYSIS / 3 Jun 2020 /

Analysis: Nike says Don’t Do It.

As brands in the US respond to continued social and political unrest our Regional Chief Operations Officer, Graham Hitchmough shared his thoughts with Marketing Interactive on when it’s right for brands to stand up and...
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Analysis: Bright ideas in co-branding.

As Stabilo International and SEPHORA launch an unlikely product collaboration, our Regional COO joins the discussion with Marketing Interactive around what makes co-branding a success…or not! https://bit.ly/2YHikns “Co-branding comes in many shapes and sizes.  Most...
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A chip off the old block?

                    Our Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on Cadbury’s new-retro packaging. https://bit.ly/2WBHh15 “I think a fine job has been done with...
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NEW WORK / 25 Nov 2019 /

New Work: Unabiz

UnaBiz is the enabler of Massive IoT in Asia. Specializing in providing affordable, well-designed solutions that are energy efficient, highly scalable and simple to deploy. The company was looking to present a leading face to the...
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Analysis: putting on a brave face for Paris 2024?

Fresh Face or Face Palm? Is the Paris 2024 Olympic logo one for the ages, or will it be one to forget.  Our Regional COO shares his thoughts with Marketing Interactive. https://bit.ly/32RLzpP
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