Insights
Insights, analysis and updates from our team.
ANALYSIS / 27 Apr 2021 / Bonsey Design
Analysis: BTS boost for Louis Vuitton in Asia
In the wake of the announcement of Louis Vuitton’s tie-up with K-Pop darlings BTS, Regional COO Graham Hitchmough lays out the reasons for the partnership to Marketing Interactive. The appointment by Louis Vuitton of BTS...
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CONSUMER & PRODUCT BRANDING / 11 Jan 2021 / Bonsey Design
Analysis: Tiffany looks to Asia after acquisition
Following the completion of its acquisition by LVMH, Tiffany is looking to Asia for brand revitalization and growth. Regional COO, Graham Hitchmough, joined the debate with Marketing Interactive over what moves Tiffany is likely to...
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Analysis: Singapore brand mark seeks to boost local brands
A Seal of Approval? : As Singapore prepares to launch a brand mark to support local brands our Regional COO, Graham Hitchmough, shared his thoughts with Marketing Interactive on whether this will prove to be...
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New Work: Home internet innovation from Telkomsel
Check out our latest work for Indonesia’s leading wireless network provider. Telkomsel Orbit is a new ‘All-Digital Internet Solution’ for Indonesian homeowners, leveraging the network’s leading LTE connectivity. You can connect with the whole story...
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DIGITAL & NEW MEDIA BRANDING / 25 Aug 2020 / Bonsey Design
News: by.U Indonesia goes from strength to strength
Just over two years ago the journey began to create the first digital telecommunication prepaid service in Indonesia designed to provide an end-to-end digital experience for the Gen Z market segment. Bonsey Design is proud to...
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DIGITAL & NEW MEDIA BRANDING / 25 Jul 2020 / Bonsey Design
Analysis: Apple attempts to win back Malaysian Android-ers
As Apple adopts a new strategy in Malaysia to win back consumers who have turned to Android, our Regional COO Graham Hitchmough joined the conversation with Marketing Interactive to assess whether the smartphone giant has...
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CONSUMER & PRODUCT BRANDING / 22 Jun 2020 / Bonsey Design
Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?
When brands should do the right thing. Regional COO, Graham Hitchmough, shares his thoughts with Marketing Interactive on how brand-owners should deal with any ethically questionable products in their portfolio https://bit.ly/3dEafUJ. “With global spending on...
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ANALYSIS / 3 Jun 2020 / Bonsey Design
Analysis: Nike says Don’t Do It.
As brands in the US respond to continued social and political unrest our Regional Chief Operations Officer, Graham Hitchmough shared his thoughts with Marketing Interactive on when it’s right for brands to stand up and...
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RETAIL & DESTINATION BRANDING / 8 May 2020 / Bonsey Design
Analysis: Bright ideas in co-branding.
As Stabilo International and SEPHORA launch an unlikely product collaboration, our Regional COO joins the discussion with Marketing Interactive around what makes co-branding a success…or not! https://bit.ly/2YHikns “Co-branding comes in many shapes and sizes. Most...
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