Blog
Insights, analysis and updates from our team.
Powerful or just performative? Assessing YSL Beauty’s ‘Don’t Call It Love’ campaign
Marketing Interactive’s piece on YSL’s latest campaign in support of its ‘Abuse Is Not Love’ programme shared a variety of views on the efficacy of the approach. You can read the article here, and a...
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ANALYSIS / 19 Mar 2025 / Bonsey Design
Caught in the crossfire? How global trade wars could spell opportunity for brands in Asia
A New Trade War, A New Branding Crisis? The latest wave of U.S. tariffs and retaliatory measures has reignited global trade tensions and disrupted industries, from luxury goods to tech and consumer staples. While much...
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Why Fast Food Fashion Remains Hard to Resist
On March 13th Marketing Interactive published and article on the growing trend of fast food and fashion collabs, featuring a contribution from Bonsey Design Senior Consultant, Graham Hitchmough. Below is an extended version… Fast food...
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ANALYSIS / 26 Feb 2025 / Bonsey Design
Taking aim at Valentine’s Day – How brands broke it, and how they can fix it.
Another year, another Valentine’s Day, as stuffed with stale clichés as a novelty teddy bear. Red roses, overpriced prix fixe dinners, and heart-shaped everything flood our feeds, reminding us that love has become just another...
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How DeepSeek is also winning the AI branding battle
Updated – 25th February, 2025 Over the last couple of months, the AI industry has been reeling from the seemingly overnight emergence of upstart DeepSeek. The landscape is shifting fast – NVIDIA’s stock has taken...
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Branding In The Year of the Snake
According to the many trend analysts gazing into their crystal balls, it’s shaping up to be a year in which branding and design is set to embrace transformation, elegance, and a touch of mystery –...
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ANALYSIS / 9 Dec 2024 / Bonsey Design
Claws out for Jaguar’s controversial rebrand
Few branding stories this year have created more column inches, fevered speculation or downright condemnation as Jaguar’s eye-opening rebrand and accompanying launch campaign. In the days leading up to the launch of Jaguar’s new 00...
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Is Victoria’s Secret back in the big time?
The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices. But, does the...
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Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
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