Blog
Insights, analysis and updates from our team.
ANALYSIS / 9 Dec 2024 / Bonsey Design
Claws are out for Jaguar’s controversial rebrand
Few branding stories this year have created more column inches, fevered speculation or downright condemnation as Jaguar’s eye-opening rebrand and accompanying launch campaign. In the days leading up to the launch of Jaguar’s new 00...
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Is Victoria’s Secret back in the big time?
The Victoria’s Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break mired in controversies around diversity, equality and inclusion (DEI), harassment and other inappropriate practices. But, does the...
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Making Milestones Matter
Question: What do Cadbury, PETRONAS, Hello Kitty, Walmart, Singapore Airlines and Sunway Group have in common? Answer: They’re all celebrating landmark anniversaries this year, ranging from 50 to 200 years. In addition to these iconic brands,...
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OpenAI rebranding controversy
Yesterday, rumours emerged in various media such as Fortune and Inc. of OpenAI’s plans to change its brand identity and the strongly negative reaction that the proposed design received from employees. Below is a full...
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September Newsletter
In this month’s newsletter we look at how access to and ownership of data is reshaping the Asian corporate and consumer landscape, and how branding can help organisations to differentiate, act responsibly and land their...
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CONSUMER & PRODUCT BRANDING / 24 Jul 2024 / Bonsey Design
Zero to Hero – a new look for no calories
Iced tea has always been a favourite option for fighting off the tropical heat, but it has usually come with the downside of high sugar content. With the fight against excessive sugar and for transparency...
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NETWORK NEWS / 24 Jul 2024 / Bonsey Design
Doing it for the indies – Tribe Global Supercharges Singapore
Tribe Global – the global marketing network of independent communications agencies of which Bonsey Design is a member – landed in Singapore in late June for a three-day Supercharge Your Agency event. Sponsored by Accountability...
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ANALYSIS / 27 Apr 2021 / Bonsey Design
Analysis: BTS boost for Louis Vuitton in Asia
In the wake of the announcement of Louis Vuitton’s tie-up with K-Pop darlings BTS, Regional COO Graham Hitchmough lays out the reasons for the partnership to Marketing Interactive. The appointment by Louis Vuitton of BTS...
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CONSUMER & PRODUCT BRANDING / 11 Jan 2021 / Bonsey Design
Analysis: Tiffany looks to Asia after acquisition
Following the completion of its acquisition by LVMH, Tiffany is looking to Asia for brand revitalization and growth. Regional COO, Graham Hitchmough, joined the debate with Marketing Interactive over what moves Tiffany is likely to...
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