Analysis
Analysis
Cebu Pacific: On Becoming the People’s Airline
“Cebu Pacific has recently been recognized as one of Asia’s Best Companies in the 2025 FinanceAsia Awards, earning Silver in the Transportation category. CEB is the only airline from the Philippines and one of just...
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IPO or Delisting: Why Brand Still Matters When the Market Moves
By Graham Hitchmough (Regional COO/Senior Consultant) In the fast-evolving world of Asia’s capital markets, fortunes rise and fall. And so do listings. As Hong Kong’s IPO pipeline rallies and Singapore’s mainboard thins out, investors across...
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Coca-Cola’s ‘Classic’ campaign is stylish and smart…but is it substantial?
Marketing Interactive’s piece on Coca-Cola’s recent ‘Classic’ creative featured a variety of views on the the role and effectiveness of the campaign. You can read the article here, and a below is an extended version...
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From Points to Pleasure: The Rise of Dopamine Loyalty
Loyalty is Changing: Moment-Based Strategies Now Matter in both B2C and B2B. Loyalty used to be earned. You signed up, collected points, climbed tiers, and waited patiently for a reward. But in 2025, the old...
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Powerful or just performative? Assessing YSL Beauty’s ‘Don’t Call It Love’ campaign
Marketing Interactive’s piece on YSL’s latest campaign in support of its ‘Abuse Is Not Love’ programme shared a variety of views on the efficacy of the approach. You can read the article here, and a...
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ANALYSIS / 19 Mar 2025 / Bonsey Design
Caught in the crossfire? How global trade wars could spell opportunity for brands in Asia
A New Trade War, A New Branding Crisis? The latest wave of U.S. tariffs and retaliatory measures has reignited global trade tensions and disrupted industries, from luxury goods to tech and consumer staples. While much...
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Why Fast Food Fashion Remains Hard to Resist
On March 13th Marketing Interactive published and article on the growing trend of fast food and fashion collabs, featuring a contribution from Bonsey Design Senior Consultant, Graham Hitchmough. Below is an extended version… Fast food...
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ANALYSIS / 26 Feb 2025 / Bonsey Design
Taking aim at Valentine’s Day – How brands broke it, and how they can fix it.
Another year, another Valentine’s Day, as stuffed with stale clichés as a novelty teddy bear. Red roses, overpriced prix fixe dinners, and heart-shaped everything flood our feeds, reminding us that love has become just another...
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How DeepSeek is also winning the AI branding battle
Updated – 25th February, 2025 Over the last couple of months, the AI industry has been reeling from the seemingly overnight emergence of upstart DeepSeek. The landscape is shifting fast – NVIDIA’s stock has taken...
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