CLIENT
Telkomsel DigiAds
PROJECT
Inspiring next level digital advertising services
DISCIPLINE
Brand Positioning, Brand Naming, Brand Identity & Brand Guidelines
Established in 2013, Telkomsel Digital Advertising has become a valued platform for advertisers to promote their products and services to more than 190 million Telkomsel subscribers.
Enabled by new licensing conditions, Telkomsel Digital Advertising was in position to provide an even more comprehensive platform catering to a wide range of channels (PayTV, DOOH, WiFi, Messaging, Display, etc) to a wider audience from individuals, SME’s and enterprises. In order to encompass this enhanced suite of services the Digital Advertising brand needed to be refreshed and digitised, ready to lead the next generation of creativity and entrepreneurship.
We began with an analysis of the strategy and naming conventions of the leading industry players, from which we developed the positioning for Telkomsel Digital Advertising as the Complete Digital Advertising Solutions Partner.
The benchmark study we conducted also informed our naming approach.
Telkomsel had already established a level of leadership in the category, so we wanted to keep the naming of the platform simple and memorable.
Finally, we developed an identity that is both iconic and which reflects the dynamism of the industry. A modular ‘A’ which allows for a multitude of treatments and messaging.
Launched in early 2019, the new DigiAds brand was key part of the marketing drive of the new, improved suite of products and services, helping brands reach new users and wider potential markets to increase sales, traffic, brand awareness, and more.
