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Bonsey Design Refreshes Maybank’s Brand Identity

Bonsey Design recently launched the refreshed brand identity for Maybank, Malaysia’s largest bank, in both Malaysia and Singapore.

The new brand identity supports their mission of “Humanising financial services across Asia”, and vision to become a regional financial services leader by 2015.

The programme involved developing the brand strategy and positioning, followed by updating and contemporizing the visual identity.

The next stage in the programme is to improve brand engagement and experience while creating consistency in branding, both internally and externally, across all its businesses.

The new Maybank brand identity was unveiled by Datuk Seri Najib Tun Razak, the Prime Minister of Malaysia on the 9th of September, and will be steadily rolled out across the region over the coming months.

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