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Asian Brand Is World’s 2nd Largest IPO in 2012

In June 2012, the world's largest palm oil producer FELDA Global Ventures Holdings (FGV) launched the world's second largest IPO after Facebook earlier this year, successfully raising over US$3 billon.

Bonsey Design Partnership (BDP) is delighted to have been appointed as the brand consultant to support FGV's rise to international prominence, working together to develop an iconic Asian brand with a global presence.

The project began with an interim identity for the immediate IPO period, one that would visually distinguish FGV from FELDA and launch the new brand, thereby setting the stage for the next phase of the Company's development targeted for the first quarter in 2013.

News Coverage:
NewYork Times DealBook: Felda Shares Soar 20% on the Heels of $3.1 Billion I.P.O. >
The Star: Felda Global world's 2nd largest IPO this year, opens at RM5.39. >

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