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Bonsey Design Partnership sponsored the Shopper Marketing Conference 2013, Singapore

Over 120 retailers and marketers converged in Singapore for Shopper Marketing Conference 2013 held on 26th – 27th June 2013 at the Four Seasons Hotel.

 

International retailers and marketing professionals gathered to hear speakers from, among others, 3M, JCDecaux, HTC, Kimberly-Clark, The Body Shop, Swarovski, Subway, Unilever and Zalora discuss topics such as the evolution of marketing insights, digital marketing, mobile marketing, activation, visual merchandising, point-of-purchase, retail collaboration… all of which support our developing understanding of the mysteries of the shopper journey.  

 

shopper

 

The Shopper Marketing 2013 event was sponsored in part by Bonsey Design Partnership, a leader in iconic brand building in Singapore and the ASEAN region for the past twenty years.  Bonsey Design has entered into a new working partnership with Epoch Design – a multi-award winning UK-based design consultancy specialising in creative brand amplification and insight driven shopper-focused marketing strategies.

shopper

This conference enabled all attendees to achieve a better perception of key elements of the shopper journey and will support Bonsey Design’s efforts to convert consumers to shoppers by creating a compelling retail experience that will drive customers on their path to purchase.



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