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Mediacorp’s Vibrant New Identity

Bonsey Design was appointed by Mediacorp in 2013 to start building
the the new visual identity for the brand. The brief was to represent Mediacorp’s mission statement “To engage, entertain and enrich its audiences by harnessing the power of creativity”. We designed the new logotype to present Mediacorp as the window to the world and a reflection of life in Singapore.

 

Mediacorp is a kaleidoscope of many talented people producing many genres of content across multiple channels and platforms.
We conceptualised the multi-faceted, multi-coloured, ‘M’ symbol to reflect this diversity and vibrancy within the organisation. The launch of this original logotype coincided with the opening of Mediacorp’s new campus at Mediapolis on 8 December 2015.


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