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Bonsey Jaden

The Bonsey Design Partnership has partnered with Sydney-based international marketing collective, The Jaden Group, to launch Bonsey Jaden, a new digital agency in Singapore.

Focusing on the Southeast Asian market, with offices in Singapore, Indonesia, Malaysia, The Philippines and Sri Lanka, Bonsey Jaden will extend our traditional product offering and focus on digital campaigns and activations. Driven by our goal to increase sustainable brand impact through integrated digital campaigns that add value and engage its clients’ customers, Bonsey Jaden will deliver innovative solutions to build and promote brands in the ever more important online world.

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Bonsey's CSR Efforts

Design for Hope came about from a very simple brief: Can design bring a smile on people’s faces.

Because we believe, design is not just about realizing commercial interests, it can be about spreading delight, getting people to connect and communicate, with each other and their environments.

In a very unique co-creation project involving the Bonsey team, volunteers and the elderly patients at the Bright Vision Hospital, we set out to explore how we could contribute to make a part of the hospital environment more lively and enjoyable.

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Refreshing Maybank's Identity


Bonsey Design recently launched the refreshed brand identity for Maybank, Malaysia’s largest bank, in both Malaysia and Singapore.

The new brand identity supports their mission of “Humanising financial services across Asia”, and vision to become a regional financial services leader by 2015.

The programme involved developing the brand strategy and positioning, followed by updating and contemporizing the visual identity.

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